Established in 2006, we are the parent company of a range of brands, focused primarily in the sports, leisure and lifestyle markets.
Our flagship brand is Mirafit – a strength & conditioning company founded in 2014, and one of the fastest growing in the industry.
You can read more about the Mirafit mission here.
• Whether it’s our customers, colleagues or partners – we put people first.
• We take the time to understand what’s important to those around us.
• We’re passionate about our work and cultivate an environment that supports positivity and enthusiasm.
• We’re friendly, honest and open with each other.
• As a company, we understand the importance of trust, and we deliver on our promises.
• By looking at things clearly and objectively, we find ways to continuously improve the business, so that we can grow our loyal customer base.
• We start with inspiration and develop our ideas with a clear vision and attention to detail.
• Proactive and resourceful, we bring value to everything we create and find productive ways to work.
• We consistently improve our standards using expertise, planning and awareness.
• Our culture is based on respecting and listening to each other.
• We understand that efficient workflow comes via collaboration and regular discussion.
• In growing our brands, we connect and engage with people on a global level.
If you have a question about us or our brands, we’d love to hear from you.
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